KFH backs new Agents’ Mutual portal

Kinleigh Folkard & Hayward (KFH), one of the largest providers of property services to the London market with more than 50 branches across the Capital, has joined the founding agents of Agents’ Mutual in backing its project to develop a new, 100% agent-owned property portal to compete with the existing major national portals.

Paul Masters, Group Marketing and Operations Director at KFH, will join the board of Agents' Mutual Ltd to help oversee the development of its portal project. He comments: “KFH is delighted to be supporting Agents' Mutual in this way. There is a clear strategic need for all agents to create an alternative to the existing major portals in order to control our property data and our advertising costs. I am looking forward to being part of the team which will deliver this for the industry”

Agents' Mutual will be limited by guarantee and all agents listing with its portal will be members of the Company on the basis of one firm = one member = one vote. The aim is to deliver a high quality portal for consumers and agents at the lowest listing fees consistent with achieving and maintaining a leadership position. 

Noel Flint of Knight Frank, who is a director of Agents' Mutual, said: 'We are delighted to have KFH and Paul Masters on board. Their support further underlines our commitment to delivering a new nationwide portal for ALL agents in all markets and further strengthens our position in the key London market. The initial response to Agents' Mutual from agent’s right across the country has been very encouraging and we are making excellent progress in gathering the support and funding we need to begin the implementation stage.'